A MAP & World Studio Project


Leveraging the Power of Art and Design to Advance the Front Lines of Social Justice
New York, NY

Amplify is a public art and design initiative that partners an artist or designer with a non-profit organization working on the front lines of social justice. The initiative’s aim is to create thought-provoking posters on themes relevant to each organization. The posters will be showcased on streetscape exhibition panels, in a wheat-pasting campaign and at the Museum of Arts and Design in New York City.


We are producing this project to support and publicize the work of NYC based non-profits addressing a wide range of  social justice concerns. These organizations often play a key role in protecting the inherent dignity of New Yorkers, helping the underserved to achieve their full potential and practice uninhibited expression of their rights. The work of these organizations is circuitous, challenging and frequently lacks visibility.


Typically these organizations do not have the financial capacity to communicate their work beyond their core supporters. To address this predicament, Amplify will spotlight the work of these organizations in high-traffic neighborhoods through a streetscape exhibition and wheat-pasting campaign, an exhibition at the Museum of Arts and Design, a dedicated website and social media campaign – helping to promote their path breaking missions in a time of heightened political and social tension.  


The project begins with team members engaging in dialogue and deep listening, to identify the content that will be expressed visually. Partnerships include:  artist Morehishin Allahyari in dialogue with Council on Islamic American Relations; artist and musician DJ Spooky in conversation with 350 – an organization that addresses issues of climate justice; contemporary artist-activist Dread Scott, in dialogue with Revolution Books – a non-profit independent bookstore with robust community outreach programs in Harlem; illustrator Seymour Chwast, in dialogue with the Vera Institute of Justice – an organization that works to improve justice systems and strengthen communities; graphic designer; Rafael Esquer in dialogue with  Opening Act – an after school program for NYC public schools with graduation rates as low as 33%; graphic designers Bobby Martin and Jennifer McKinnon in dialogue with Lower Eastside Girls Club of New York; fine art photographer Lissa Rivera in dialogue with Hetrick-Martin Institute – an organization supporting over 2,000 LGBTQ youths with programming in arts and culture, health and wellness; illustrator Edel Rodriguez in dialogue with New Yorkers Against Gun Violence; artist Ryan Hartley Smith in dialogue with Inclusive Collective, an organization working on disability concerns; and designers Gail Anderson and Joe Newton, in dialogue with Made in Brownsville – an agency providing a creative gateway for young people in one of the most underserved areas of New York City.